Playboy: Sex, Money, And Blowing New Energy Into A Limp Brand

December 10, 2017By Paige Rolfe


Playboy: blowing new energy into a limp brand

 “Sex energy is

the creative energy

of all geniuses.”

-  Napoleon Hill


Stroke Of Genius

Hugh Hefner and Playboy Enterprises need no introduction. Let’s skip the fluffy backstory and get straight to business! World legend Hugh Hefner passed away in late 2017 leaving the fate of Playboy Enterprises in the hands of his son.

Reimagining a new vision for Playboy Enterprises requires some refreshing of fundamentals.

There are many different creation myths and stories about everything ranging from the Founding of a country or company to Creation of humankind. These stories have all been inspired by humanity’s desire to explain its origins. Religious or spiritual beliefs aside, the Garden of Eden story can, at the very least, be viewed as a pedagogical device to realize fundamental truths about the very nature of man.

Land Of Pleasure

“What really binds men together is their culture, —the ideas and the standards they have in common.” – Ruth Benedict, Patterns Of Culture

Since the earliest of time, humanity has sought a place of everlasting happiness.

Eden is the Hebrew word for pleasure and is believed to be closely related to an Aramaic root word meaning “fruitful, well-watered.” The Garden of Eden is often referred to as ‘Land Of Pleasure.’

A playboy is someone who appreciates the pleasures of the world, especially women.

According to the Garden of Eden creation myth, God wanted Adam to have a companion and gave him Eve. Regardless of how much joy and bliss man may feel at its own continuance of being, it becomes lonely when it has no one to share with and longs for another who can meet it at every level. It longs to share itself with someone who could receive what it has to offer. It desires someone to communicate and explore with. It desires a playmate.

Playboy + Playmate

“The pages of history are filled with the records of great leaders whose achievements may be traced directly to the influence of women who aroused the creative faculties of their minds, through the stimulation of sex desire…

When driven by this desire, men develop keenness of imagination, courage, will-power, persistence, and creative ability unknown to them at other times.” –Napoleon Hill

In the cult classic book Think And Grow Rich, Napoleon Hill talks about the link between creativity and sexuality and refers to ‘sex emotion’ as the tenth step toward riches.

Hill said, “The result…. is the increase of thoughts to such a pitch that the creative imagination becomes highly receptive to ideas.” Hill contributed sex emotion to the transformation of mediocrity into genius, the maintenance of health (therapeutic), and, obviously, the perpetuation of mankind.

Napoleon Hill also warned against the kind of sex that’s being exposed in today’s media – the purely physical. Wise men and women come to understand how to work with sex emotion rather than becoming lost in the sexuality.


Sexuality is the place from which you ‘came.’ The word ‘came,’ or ‘come,’ is not only used to reference orgasm, but it is also a word used to describe an epiphany, idea, or innovation. “It just came to me,” we might say.

Play is vital to creativity and creative problem solving (innovation). Creative play is about being free to be spontaneous and to explore life with passion and enthusiasm. Play allows for the freedom to discover yourself and the world in which you find yourself.

Something that men like Hugh Hefner come to understand well is, timing. There happens to be no better timing than now for Playboy to make a comeback. But they’re going to need to step up their game- or rather play outside the box.

With the advent of the Internet, people can access pictures of nude women much easier than in the days when Playboy was created. Therefore,  Playboy Enterprises is going to have to blow new meaning into the term “Playboy,” focus on the substance of play, and all without abandoning their core.

Contact SIGNIFY for help.  

Leave a Reply