Does Similarity Sell?

Does Similarity Sell?

December 1, 2014By Paige Rolfe

    When Virgin America unveiled the first ever safety video that resembled more of a MTV music video equipped with break-dancers and rappers, others soon followed suit with their own version of an updated and entertaining safety video. I recently conducted some cursory research on the rapidly growing coaching industry and I kept noticing … Read More

Why Non-Profit’s Must Invest More In Branding

Why Non-Profit’s Must Invest More In Branding

July 15, 2014By Paige Rolfe

    Charity: Water, founded in 2006, whose mission is to bring clean, safe drinking water to people in developing nations, raised over 40 million dollars as of January 2012. According to topnonprofits.com, they have the 4th highest web presence of all non-profits. Charity: Water has 297,161 Facebook likes and 1.4 million Twitter followers. Without … Read More

How To Build A Brand: A Lesson From The Dalai Lama

How To Build A Brand: A Lesson From The Dalai Lama

April 16, 2014By Paige Rolfe

  Having the opportunity to meet, or see speak, a world leader is not only inspirational, but also makes for a great case study on branding. So, when I heard that the Dalai Lama was going to be in town I wasted no time in purchasing a ticket to see him live. As we all … Read More