How To Create The Ultimate VIP Coaching Day

How To Create The Ultimate VIP Coaching Day

May 20, 2016By Paige Rolfe

    Many experts in the coaching industry have the option of a VIP coaching day on their list of services. These VIP coaching days often involve large fees for those who attend — I’ve seen people charge upwards of $11,000.00 for just 3-4 hours, required up front. Attendees will often tap into savings, education … Read More

Is Your Brand Trying Too Hard To Reach Millennials?

Is Your Brand Trying Too Hard To Reach Millennials?

May 15, 2016By Paige Rolfe

    Brands are constantly looking for new ways to succeed and rightfully so. Innovating can bring benefits to both the brand and the bottom line. Given this, it’s not a surprise that brands keep a pulse on major market trends and industry changes. While it’s ideal to monitor what’s happening in your industry, it’s … Read More

Charging What You’re Worth Or Perception Is Reality?

Charging What You’re Worth Or Perception Is Reality?

May 13, 2016By Paige Rolfe

    “Charge what you’re worth” is a common mantra in business today. Of course everyone wants to be paid appropriately for the goods or services they offer. But the role of price and branding isn’t just about getting what you, the business or individual, wants. It isn’t determined by you alone, either. In fact, if a … Read More

The Danger In Duplicity

The Danger In Duplicity

May 9, 2016By Paige Rolfe

        Imagine walking into a store and all of the products on the shelves looked exactly the same. The brand name, and actual product, might be different, but every single item looks the same — same colors, same fonts, same three.word.taglines, same promises, and all packaged in the same type of container. … Read More

Is Your Brand Sending Mixed Signals?

Is Your Brand Sending Mixed Signals?

April 28, 2016By Paige Rolfe

        Investor Warren Buffet once said, “Don’t hold a rock concert and advertise it as a ballet.” It’s obvious what this statement means — make sure your branding adequately represents what you’re offering.  It sounds simple enough, but in reality it’s a common mistake many make, particularly small businesses and solo entrepreneurs. … Read More

Does The Coaching Industry Have A Branding Problem?

Does The Coaching Industry Have A Branding Problem?

April 19, 2016By Paige Rolfe

        Recently, someone brought a company called Easy Profit Network (EPN) to the attention of an online personal coaching group I belong to. EPN was cited as “the Uber of personal coaching” and we were asked to share our thoughts and opinions on the company. The responses that resulted were immediate and … Read More

How To Tell Your Brand Story

How To Tell Your Brand Story

March 31, 2016By Paige Rolfe

    Business owners are often told to “tell their story”, but at what point does it become irrelevant and a complete waste of time? Catherine Johns, author of Show Up and Shine, recently sent out an email newsletter titled “Why Are Webinars So Boring?” She told a story about how she signed up for … Read More

Are You Making The Right First Impression?

Are You Making The Right First Impression?

March 22, 2016By Paige Rolfe

    Human beings are predominantly visual creatures and one of the key roles of branding is to guide and influence the decision making process. People make snap judgments based on outward appearance. In less than 1/10 of a second, we decide what we think of someone or something based on the signals their appearance … Read More

Demystifying Branding: Truths, Tales, And The Elephant In The Room

Demystifying Branding: Truths, Tales, And The Elephant In The Room

March 7, 2016By Paige Rolfe

    What is Branding? Branding is the expression of the essential value your product or service brings to its customers. It is communicated through visual, verbal, aural, and experiential means across all mediums, from logo and tagline to color palette and photography to the words you use when speaking to your customers. Branding is … Read More