Is Your Brand Sending Mixed Signals?

Is Your Brand Sending Mixed Signals?

April 28, 2016By Paige Rolfe

        Investor Warren Buffet once said, “Don’t hold a rock concert and advertise it as a ballet.” It’s obvious what this statement means — make sure your branding adequately represents what you’re offering.  It sounds simple enough, but in reality it’s a common mistake many make, particularly small businesses and solo entrepreneurs. … Read More

Does The Coaching Industry Have A Branding Problem?

Does The Coaching Industry Have A Branding Problem?

April 19, 2016By Paige Rolfe

        Recently, someone brought a company called Easy Profit Network (EPN) to the attention of an online personal coaching group I belong to. EPN was cited as “the Uber of personal coaching” and we were asked to share our thoughts and opinions on the company. The responses that resulted were immediate and … Read More

How To Tell Your Brand Story

How To Tell Your Brand Story

March 31, 2016By Paige Rolfe

    Business owners are often told to “tell their story”, but at what point does it become irrelevant and a complete waste of time? Catherine Johns, author of Show Up and Shine, recently sent out an email newsletter titled “Why Are Webinars So Boring?” She told a story about how she signed up for … Read More

Are You Making The Right First Impression?

Are You Making The Right First Impression?

March 22, 2016By Paige Rolfe

 Human beings are predominantly visual creatures and one of the key roles of branding is to guide and influence the decision making process. People make snap judgments based on outward appearance. In less than 1/10 of a second, we decide what we think of someone or something based on the signals their appearance is sending. … Read More

Identity And Attraction

Identity And Attraction

February 18, 2016By Paige Rolfe

            Is your business having an identity crisis? You may have thought that identity crises only happened to children and adolescents, but they are all too common in business and they are detrimental to survival.  Identity is a fundamental human need and our ability to reach our potential is dependent … Read More

Should Your Business be a Personal Brand?

Should Your Business be a Personal Brand?

January 7, 2016By Paige Rolfe

  It can be a challenge to avoid the perception of someone’s name on products and services as tacky or cheesy.     Personal branding is defined as the practice in which people market themselves and their careers as brands. It became popular in the past among industry experts making a business out of their … Read More

Is Infomercial Style Marketing Hurting Your Brand?

Is Infomercial Style Marketing Hurting Your Brand?

December 1, 2015By Paige Rolfe

  If you are trying to MOVE YOUR CUSTOMER with FLASHY TACTICS and efforts to PLAY ON THEIR EMOTIONS to make them think THEY NEED TO ACT NOW OR THEY WILL LOSE OUT, you might be the one who is actually losing. Not just in the loss of a potential customer, but also in the … Read More

8 Tips for Branding Your Trade Show Booth

8 Tips for Branding Your Trade Show Booth

November 9, 2015By Paige Rolfe

  You can give away plenty of free pens and snacks anywhere — why pay the cost of a booth or tabletop at an event if it will not help drive any more business than if you gave the items away on a busy street?     Most industries have trade shows and other events … Read More