Can These Struggling Iconic Brands Fashion A Comeback?

Can These Struggling Iconic Brands Fashion A Comeback?

December 14, 2016By Paige Rolfe

   There was a time when iconic American fashion brands put the right kind of effort into establishing their worth in the mind of consumers. In more recent years, many of them have sold out for short-term gains – particularly, poorly planned expansion and scale at the sacrifice of customer experiences and product quality. As … Read More

How To Motivate People To Engage With Luxury Brands

How To Motivate People To Engage With Luxury Brands

November 10, 2016By Signify

   The truth about future growth in the luxury market A number of luxury brands are currently struggling and many are in the midst of turnaround efforts. Other luxury brands that aren’t necessarily struggling aren’t exactly growing either. There have been many explanations as to what is contributing to this. The real world of wealth … Read More

Why Being Relevant Is More Important Than Being Cool

Why Being Relevant Is More Important Than Being Cool

August 30, 2016By Paige Rolfe

    A lot of brands today are trying to be “cool”. Some go as far as conforming their personality and identity in an effort to signal that they’re part of the “in crowd”. More times than not, brands that try to be cool fail. The larger idea is for a brand to be relevant. It … Read More

How Startup Brands Dethrone Industry Leaders

How Startup Brands Dethrone Industry Leaders

August 22, 2016By Paige Rolfe

      In the armor of business, your brand is both your shield and your sword. Neglecting to use yours, no matter what type or size your company is, is like walking into a battle completely naked. Or worse, not bothering to defend your turf and what’s yours at all. It is a very … Read More

The Impact Of Influencer Marketing On Brand Perception

The Impact Of Influencer Marketing On Brand Perception

June 29, 2016By Paige Rolfe

         There was a time where brands held enormous cachet, where they were the authority in the eyes of the consumer. Consumers looked to their favorite brands for insight into what was in, what was out, and ultimately, how to create the lifestyle experience the consumer wanted or needed. After all, brands … Read More

How Is Your Email Marketing Impacting Your Brand?

How Is Your Email Marketing Impacting Your Brand?

June 13, 2016By Paige Rolfe

        We’ve all received an email of this nature as part of an email marketing effort. The subject line intended to trick recipients into opening the email. It might be “Re:” in the subject line or it might be the text “per our conversation.” The objective, of course, is to make it … Read More

4 Reasons Why Everyone Loves Sports And Fitness Brands

4 Reasons Why Everyone Loves Sports And Fitness Brands

May 31, 2016By Paige Rolfe

      The sports and fitness apparel industry is a branding force. Few other industries hold this type of power with the consumer, and particularly, for the length of time that many do in the sports and fitness apparel business. Ask most athletes what their favorite fitness apparel or sports brand is and you’ll … Read More

Why Being “Cool” Might Be Bad For Your Brand

Why Being “Cool” Might Be Bad For Your Brand

May 26, 2016By Paige Rolfe

    “Don’t go changing to try to please me,” – I Love You Just The Way You Are, Billy Joel There is a current trend in the market where brands seem to covet being perceived as “cool” among consumers to attract demographics — young adults, progressive consumers, special interest groups, etc. It’s also often … Read More

Is It The End Of Influencer Marketing?

Is It The End Of Influencer Marketing?

May 24, 2016By Paige Rolfe

    The tactic of brands utilizing everyday consumers to promote their products or services today is not new. Over three decades ago, brands often enlisted or interacted with consumers to do everything from writing contests for commercials, to selling products among their friends.  The popularity of blogs and social networks among consumers has created … Read More