How Startup Brands Dethrone Industry Leaders

How Startup Brands Dethrone Industry Leaders

August 22, 2016By Paige Rolfe

      In the armor of business, your brand is both your shield and your sword. Neglecting to use yours, no matter what type or size your company is, is like walking into a battle completely naked. Or worse, not bothering to defend your turf and what’s yours at all. It is a very … Read More

The Impact Of Influencer Marketing On Brand Perception

The Impact Of Influencer Marketing On Brand Perception

June 29, 2016By Paige Rolfe

         There was a time where brands held enormous cachet, where they were the authority in the eyes of the consumer. Consumers looked to their favorite brands for insight into what was in, what was out, and ultimately, how to create the lifestyle experience the consumer wanted or needed. After all, brands … Read More

How Is Your Email Marketing Impacting Your Brand?

How Is Your Email Marketing Impacting Your Brand?

June 13, 2016By Paige Rolfe

        We’ve all received an email of this nature as part of an email marketing effort. The subject line intended to trick recipients into opening the email. It might be “Re:” in the subject line or it might be the text “per our conversation.” The objective, of course, is to make it … Read More

4 Reasons Why Everyone Loves Sports And Fitness Brands

4 Reasons Why Everyone Loves Sports And Fitness Brands

May 31, 2016By Paige Rolfe

      The sports and fitness apparel industry is a branding force. Few other industries hold this type of power with the consumer, and particularly, for the length of time that many do in the sports and fitness apparel business. Ask most athletes what their favorite fitness apparel or sports brand is and you’ll … Read More

Why Being “Cool” Might Be Bad For Your Brand

Why Being “Cool” Might Be Bad For Your Brand

May 26, 2016By Paige Rolfe

    “Don’t go changing to try to please me,” – I Love You Just The Way You Are, Billy Joel There is a current trend in the market where brands seem to covet being perceived as “cool” among consumers to attract demographics — young adults, progressive consumers, special interest groups, etc. It’s also often … Read More

Is It The End Of Influencer Marketing?

Is It The End Of Influencer Marketing?

May 24, 2016By Paige Rolfe

    The tactic of brands utilizing everyday consumers to promote their products or services today is not new. Over three decades ago, brands often enlisted or interacted with consumers to do everything from writing contests for commercials, to selling products among their friends.  The popularity of blogs and social networks among consumers has created … Read More

How To Create The Ultimate VIP Coaching Day

How To Create The Ultimate VIP Coaching Day

May 20, 2016By Paige Rolfe

    Many experts in the coaching industry have the option of a VIP coaching day on their list of services. These VIP coaching days often involve large fees for those who attend — I’ve seen people charge upwards of $11,000.00 for just 3-4 hours, required up front. Attendees will often tap into savings, education … Read More

Is Your Brand Trying Too Hard To Reach Millennials?

Is Your Brand Trying Too Hard To Reach Millennials?

May 15, 2016By Paige Rolfe

    Brands are constantly looking for new ways to succeed and rightfully so. Innovating can bring benefits to both the brand and the bottom line. Given this, it’s not a surprise that brands keep a pulse on major market trends and industry changes. While it’s ideal to monitor what’s happening in your industry, it’s … Read More

Charging What You’re Worth Or Perception Is Reality?

Charging What You’re Worth Or Perception Is Reality?

May 13, 2016By Paige Rolfe

    “Charge what you’re worth” is a common mantra in business today. Of course everyone wants to be paid appropriately for the goods or services they offer. But the role of price and branding isn’t just about getting what you, the business or individual, wants. It isn’t determined by you alone, either. In fact, if a … Read More

The Danger In Duplicity

The Danger In Duplicity

May 9, 2016By Paige Rolfe

        Imagine walking into a store and all of the products on the shelves looked exactly the same. The brand name, and actual product, might be different, but every single item looks the same — same colors, same fonts, same three.word.taglines, same promises, and all packaged in the same type of container. … Read More