Ralph Lauren’s Garage Is The Next American Dream

September 19, 2017By Paige Rolfe

   Steering off course and into his legendary two-story car garage, Ralph Lauren took the road less traveled this New York Fashion Week. The iconic designer celebrated his 50th Anniversary by hosting a fashion show inside his garage located in Bedford, NY – 37 miles outside the city. “My cars have always been an inspiration to … Read More

Making Uber Good Again

July 10, 2017By Paige Rolfe

   Rooted deep in American culture is the “American Dream” — an inherent desire to elevate status, climb higher, and achieve success. It’s coupled with a constant emphasis on success and status in the media, with more people than ever able to access and attain luxury products and experiences regardless of wealth. Brands have the … Read More

How To Transform Tiffany & Co.

July 1, 2017By Paige Rolfe

   According to the U.S. Census Bureau, the American jewelry market overall has seen a rise in consumer activity, but iconic brand Tiffany & Co. has experienced a decline. When business development problems are ill-defined and the executive team is at a loss, the brand can become the most useful concept for not only studying … Read More

Is Food The Future Of Offline Fashion Retail?

June 12, 2017By Paige Rolfe

   How to save offline fashion retail is a common question asked and discussed in business. The answer? Make it an experience — and consider food’s natural fit to the human need to socialize, engage and interact. While it’s trumpeted that technology has driven the consumer to “live online,” the opposite is actually true. More … Read More

3 Ways To Increase The Ralph Lauren Brand Value

April 21, 2017By Paige Rolfe

   Ralph Lauren stock continues to be downgraded and losing value as stores nationwide close. Instead of focusing on the mistakes they made to get to this point, here are some easy-to- implement brand strategies for improving and increasing the overall value of the Ralph Lauren and Polo Ralph Lauren brand. 1. Focus on heritage … Read More

Amazon Didn’t Cause The Demise Of Retail

January 30, 2017By Paige Rolfe

   Major legacy retail brands have recently announced they’d be closing a significant number of stores. K-Mart’s news included closures of 109 K-Mart and 41 Sears locations, while Macy’s will be shutting down 68 of its 100 spots. While media and industry are quick to credit Amazon, and e-commerce as a whole, for the above, … Read More

Can These Struggling Iconic Brands Fashion A Comeback?

December 14, 2016By Paige Rolfe

   There was a time when iconic American fashion brands put the right kind of effort into establishing their worth in the mind of consumers. In more recent years, many of them have sold out for short-term gains – particularly, poorly planned expansion and scale at the sacrifice of customer experiences and product quality. As … Read More

Why Being Relevant Is More Important Than Being Cool

August 30, 2016By Paige Rolfe

      A lot of brands today are trying to be “cool”. Some go as far as conforming their personality and identity in an effort to signal that they’re part of the “in crowd”. More times than not, brands that try to be cool fail. The larger idea is for a brand to be relevant. … Read More

How Startup Brands Dethrone Industry Leaders

August 22, 2016By Paige Rolfe

      In the armor of business, your brand is both your shield and your sword. Neglecting to use yours, no matter what type or size your company is, is like walking into a battle completely naked. Or worse, not bothering to defend your turf and what’s yours at all. It is a very … Read More

The Impact Of Influencer Marketing On Brand Perception

June 29, 2016By Paige Rolfe

         There was a time where brands held enormous cachet, where they were the authority in the eyes of the consumer. Consumers looked to their favorite brands for insight into what was in, what was out, and ultimately, how to create the lifestyle experience the consumer wanted or needed. After all, brands … Read More