Making Uber Good Again

July 10, 2017By Paige Rolfe

   Rooted deep in American culture is the “American Dream” — an inherent desire to elevate status, climb higher, and achieve success. It’s coupled with a constant emphasis on success and status in the media, with more people than ever able to access and attain luxury products and experiences regardless of wealth. Brands have the … Read More

How To Transform Tiffany & Co.

July 1, 2017By Paige Rolfe

   According to the U.S. Census Bureau, the American jewelry market overall has seen a rise in consumer activity, but iconic brand Tiffany & Co. has experienced a decline. When business development problems are ill defined and the executive team is at a loss, the brand can become the most useful concept for not only … Read More

Is Food The Future Of Offline Fashion Retail?

June 12, 2017By Paige Rolfe

   How to save offline fashion retail is a common question asked and discussed in business. The answer? Make it an experience — and consider food’s natural fit to the human need to socialize, engage and interact. While it’s trumpeted that technology has driven the consumer to “live online,” the opposite is actually true. More … Read More

3 Ways To Increase The Ralph Lauren Brand Value

April 21, 2017By Paige Rolfe

   Ralph Lauren stock continues to be downgraded and losing value as stores nationwide close. Instead of focusing on the mistakes they made to get to this point, here are some easy-to- implement brand strategies for improving and increasing the overall value of the Ralph Lauren and Polo Ralph Lauren brand. 1. Focus on heritage … Read More

Amazon Didn’t Kill Retail Brands

January 30, 2017By Paige Rolfe

   Major legacy retail brands have recently announced they’d be closing a significant number of stores. K-Mart’s news included closures of 109 K-Mart and 41 Sears locations, while Macy’s will be shutting down 68 of its 100 spots. While media and industry are quick to credit Amazon, and e-commerce as a whole, for the above, … Read More

How To Test The Integrity Of Your Brand

December 20, 2016By Paige Rolfe

 Test your brand integrity by sitting down a group of key stakeholders and answer the following questions. Brand Integrity Growing a brand with integrity is the most prosperous path to success. For a brand to have integrity it must behave in a way that is consistent with its core values. Brand-regulation is the reflective process … Read More

Can These Struggling Iconic Brands Fashion A Comeback?

December 14, 2016By Paige Rolfe

   There was a time when iconic American fashion brands put the right kind of effort into establishing their worth in the mind of consumers. In more recent years, many of them have sold out for short-term gains – particularly, poorly planned expansion and scale at the sacrifice of customer experiences and product quality. As … Read More

How To Motivate People To Engage With Luxury Brands

November 10, 2016By Paige Rolfe

   The truth about future growth in the luxury market A number of luxury brands are currently struggling and many are in the midst of turnaround efforts. Other luxury brands that aren’t necessarily struggling aren’t exactly growing either. There have been many explanations as to what is contributing to this. The real world of wealth … Read More

The Roles Branding, Marketing, And Public Relations Play In The Fortunes Of Companies

September 12, 2016By Paige Rolfe

      There is a lot of confusion and misunderstanding among business owners, and the general public, about the difference between branding, marketing, and public relations. There is often bleed-over between these three business functions, and many agencies and practitioners claim they can effectively offer one or all. You’ll find public relations agencies that … Read More

Why Being Relevant Is More Important Than Being Cool

August 30, 2016By Paige Rolfe

      A lot of brands today are trying to be “cool”. Some go as far as conforming their personality and identity in an effort to signal that they’re part of the “in crowd”. More times than not, brands that try to be cool fail. The larger idea is for a brand to be relevant. … Read More